I'm Kevin McCarthy, a Vancouver based Digital Designer & Creative Director. For 10 years I've helped companies establish themselves on screen through design informed by strategy. Blending business goals with empathetic design thinking, each project speaks directly to its target audience without compromising best practices.
A good designer's handiwork is invisible. Projects should highlight the best of a client without the perceptible mark of its maker. Listed below are a collection of notable projects - from modern, responsive web experiences to large scale enterprise products.
My years working in agencies honed a process refined by trial and error. Listed here are the steps involved in bringing my clients to screens.
Client pitch and presentation
Information gathering through discovery process
Design ideation via moodboard presentation
Assessing technical and budgetary restrictions before work begins
Key page design / wireframing
Brand integration & updates (when applicable)
Delivery of all unique desktop and mobile designs
Developer handoff, QA, and post launch additions
My years working in agencies honed a process refined by trial and error. Listed here are the steps involved in bringing my clients to screens.
Pivoting into product led me to a world of enterprise. The set of skills required in this space are the yin to the yang of agency life, and have rounded out my skills as a designer.
Design system management
Building functional, replicable components
Collaboration across complex team structures
Considering accessibility in all facets of design
Working with stakeholders to define project requirements
User interviews & testing
Heuristic evaluation & competitive analysis
Journey mapping & information architecture
Pivoting into product led me to a world of enterprise. The set of skills required in this space are the yin to the yang of agency life, and have rounded out my skills as a designer.
Good designers wear many hats. Each clients unique needs call for a constantly evolving set of skills that go beyond the core project. These are some I've picked up along the way.
Brand development
Copywriting
Print design (brochures, business cards, etc.)
Social / Animated ads (Google & Facebook compatible)
Motion design
Illustration
Photography
Good designers wear many hats. Each clients unique needs call for a constantly evolving set of skills that go beyond the core project. These are some I've picked up along the way.